Playbooks
LinkedIn prospecting with engagement signals
How we fold LinkedIn engagement signals into our cold outreach to build the sharpest contact lists we can – and keep our CAC at $70.22.
Hendrik Ojamaa / June 2026
Our cold email CAC is $70.22. Here's how.
Transparent breakdown of how we only spend $70.22 per new customer with cold email, combining LinkedIn engagement signals with full-TAM outreach.
Hendrik Ojamaa / May 2026
lemlist
Erwan Gauthier, Head of Growth at lemlist, shares how their team turns LinkedIn engagement into booked meetings.
Hendrik Ojamaa / April 2026
Salesforge
Frank Sondors, the CEO of Salesforge shared how they went from $0 to $3M ARR in under 12 months.
Hendrik Ojamaa / November 2025
Competitor mentions
Monitor your ICP mentioning your competitors.
Hendrik Ojamaa / November 2025
Industry keywords
Monitor your ICP mentioning industry keywords.
Hendrik Ojamaa / November 2025
Your brand mentions
Monitor people mentioning your own brand.
Hendrik Ojamaa / November 2025